CREDITS
Directed & Written byMANUEL NOGUEIRA
One of the most relevant projects for us, this film is part of a huge campaign created by CUBOCC for Unilever's Axe/Lynx. The campaign was based in 4 short films, directed by outstanding directors and is a programmatic media breakthrough case. The main films were reorganized and combined by a developed software that created 10 thousand different trailers and these videos were used to impact specific audiences.
The project was so innovative that was used by Unilever's CMO Keith Weed on stage during Cannes Lions 2016 as the main example of how media should be not only programmatic, but also creatively specific for every audience profile.
The project was so innovative that was used by Unilever's CMO Keith Weed on stage during Cannes Lions 2016 as the main example of how media should be not only programmatic, but also creatively specific for every audience profile.
STARRING:
LUISA MORAES, PAULO LEAL
PRODUCER:
FERNANDO LOUREIRO
DOP:
RODRIGO CARVALHO
ASSISTANT DIRECTOR:
CAROL MINÊM
PRODUCTION MANAGER:
MARCOS TESHIMA
COLOR GRADING:
SERGIO PAQUALINO JUNIOR
CREATED BY:
CUBOCC, UNILEVER
EXECUTIVE PRODUCER:
BEATRIZ CARVALHO, FERNANDA GERALDINI
CAMERA OPERATOR:
PEPE MENDES
STYLIST:
ANA WAINER
POST PRODUCTION SUPERVISOR:
VANDINHO SANTANA
MUSIC SUPERVISOR:
MARCIO CHAVEMARIN
MUSIC BY:
ALDO, THE BAND, MARINA GASOLINA
PRODUCTION DESIGNER:
MARGHERITA PENNACCHI
SECOND UNIT DIRECTOR:
CRISTIANO TRINDADE
MAKEUP ARTIST:
SIVA RAMA TERRA
EDITOR:
FERNANDO STUTZ
EXTRA MUSIC BY:
RICO DALASAM